Consumers who flit from one brand to the next with no sense of fidelity to any of them.
> The 18 to 34 crowd, apparently, are disloyal brand sluts. They hop and whore around the place, trying this new beer or that new car or body sprays and tooth whiteners: they can be bought, in other words. And that makes them desirable.
> —Rob Long, The Sunday Telegraph, November 20, 2005